CHANNEL FIVE ENTERS THE ONLINE GAMBLING ARENA AND IS SET TO PACK A PUNCH
With the fact that online gambling is now a massive industry, no news there, it seems everybody is stepping up for a piece of the action. British terrestrial television station Channel 5 has recently announced the signing of an exclusive deal with online gambling group PartyGaming. The agreement will see the launch of a new online bingo and casino service that will bear the Channel Five logo. The reasons for the partnership are self-evident, Five being able to massively push the new online gaming facility through its own ad time.
The move has been talked of as being part of Channel Five’s new “aggressive” online expansion. "Five is looking aggressively at how to expand its presence in digital media, both in terms of its core broadcast content as well as allied offerings that reflect the channel's unique sense of dynamism and fun," Dawn Airey, chairman and chief executive of Five recently said. "We look forward to a long and prosperous partnership with PartyGaming, whose job it will be to create for Five's audience the very best gaming experience."