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The UK’s Advertising Standards Authority has recently banned and ordered the removal of online gambling advertisements for Swank Poker. The ads, that appeared in certain magazines throughout the UK, featured among other things a busty woman holding her breasts and asking “Will you hold this pair for me?” The problem the ASA had with the spots is that the adverts for their online gambling site made the connection between gambling and sexual prowess. Other ads featured slogans such as: “she could be taking care of your wildest fantasies”, and “your favourite girl will play as you tell her to”.

The complaints against Swank Poker were actually launched by the Remote Gambling Association, who said the campaign did not come in line with online gambling advertising industry standards, and broke guidelines as to connecting online gambling with sexual conquest. Swank Poker defended the campaign, stating that their products were clearly only for use by adults, but the ASA upheld their decision, and ordered the adverts to be removed.


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